Tuesday, 1 May 2012

The Fun Theory


The Fun Theory is an initiative started by Volkswagen to alter the perception of something to make it fun.

To make the exercise equipment more appealing, I have decided to incorporate some of the initiatives from the Fun Theory in my design.


The piano stairs are something that I think is very unique and a good way to make people choice between something physical and non-physical subconsciously.



The pinball machine is combined with a stepper machine and uses the left and right sides of the steps to act as the levers to control the ball in the game. A fun way to exercise.


The dance floor traffic light proposal has a footpath which lights up like an arcade dance game to provide entertainment for people before crossing the road and to encourage people to wait. This could also be seen as an informal exercise activity.

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